Highmark
Enrollment Materials
D&GG was challenged with developing a cohesive look for the entire Medicare Enrollment Kit. This involved tying the CMS (Centers for Medicare & Medicaid Services) required documents into the main sales piece, the Plan Comparison Guide. The Plan Comparison Guide was the driver for the campaign as it was a comprehensive book containing everything the potential enrollee needed to know including rates, network area, how to fill out the application and where to call for help.